Audience insight · Direction · Co-creation
Strategic consulting
I work with professionals, founders and creators on positioning and content strategy, making expertise and complex products — including B2B SaaS — relevant to the people they need to reach.
I analyse brand positioning, audience behaviour and content performance to identify what is holding a profile back and where its strongest opportunities lie.
Together, we translate those insights into what to communicate, which formats to prioritise and how to build a recognisable brand voice.
01 / The approach
The thinking
behind content
I combine platform knowledge, audience psychology and performance analysis to understand what makes people stop, trust, follow and ultimately act.
Together, we define the values, positioning and direction behind their presence online, then translate them into a content approach they can genuinely make their own. The aim is to give the clarity to know what to say, why it matters and how to build on it independently.
02 / Selected client example · Laura
I worked with Laura to refine her positioning, identify the content formats best suited to her audience and turn her podcast into a stronger short-form channel.
Working across content positioning, creative direction, clip selection and video editing, we developed a more consistent and recognisable presence designed around discoverability and audience growth.
“Anna understood exactly what I wanted to communicate and helped me translate it into a much clearer and more compelling presence on social media. She gave me a new perspective on how to communicate my work, what my audience needed from my content and which formats could actually help me grow.”
